Comic-Con and the Business of Pop Culture: What the World's by Rob Salkowitz

By Rob Salkowitz

The Comic-Con phenomenon—and what it skill for your business
The annual trade event Comic-Con overseas isn't simply enjoyable and video games. in line with award-winning enterprise writer and futurist Rob Salkowitz it's a "massive concentration staff and advertising and marketing megaphone" for Hollywood—and in Comic-Con and the enterprise of father Culture, he examines the enterprise of pop culture throughout the lens of Comic-Con.
Salkowitz bargains an pleasing and noticeable examine the exhibit, delivering a detailed examine the comic-book and videogame industries' increasing impression on advertising, promotion, and the leisure industry.
Rob Salkowitz is founder and precept advisor for the communications enterprise MediaPlant, LLC.

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Sample text

In the second book of his Histories, Herodotus tells the story of Hecataeus of Miletus, who once had a conversation with certain priests at Thebes and compared genealogical traditions with them. The Ionian scholar, according to Herodotus, proudly recounted his entire lineage back until he reached a god in the sixteenth generation and, therefore, the mythical beginning of all things. The Egyptian priests, however, considered this impossible, and showed Hecataeus 345 statues, which they claimed represented a continuous lineage of high priests, each son inheriting the office from his father, and each one a man and not a god.

On suit cet abˆatardissement de la langue, signe tr`es claire de celui des esprits, en parcourant dans l’ordre des dates les nombreux documents conserv´es . . On a pu parler de la deshell´enisation des ´ Grecs d’Egypte. Pourtant, a` la reflexion, ce qui est surtout e´tonnant, c’est que cette deshell´enisation ne se soit pas produite plus vite. ‘Le fils d’une Orientale et d’un Europ´een est un Oriental’, dit Renan, et l’on sait ce qui arrive d’ordinaire a` une race immigr´ee, mˆeme conqu´erante, quand elle se mˆele a` celle du pays o`u elle vient s’´etablir” (Jouguet 1961: 398; originally published 1926).

Despite some shortcomings, the work of S. K. Eddy (1961) is an important first attempt to write a history of the reactions of various non-Greek peoples to Graeco-Macedonian imperialism from their cultural and religious perspectives, and Eddy does draw parallels with the history of more recent struggles against imperialism (1961: 339–40). Oswyn Murray’s scathing review (1969) of C. Schneider’s Kulturgeschichte des Hellenismus could also be mentioned along with some comments by Momigliano (1970: 152–53) that suggest a critical awareness of the historiographical problem.

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